Comparing the Effectiveness of Campaign Ads

In the recent election for governor of California, Meg Whitman and Jerry Brown had commercial after commercial, trying to prove that they were the better candidate or mudslinging their opponent. Here are examples of their mudslinging strategies.







Meg Whitman is using Jerry Brown's old interview from his previous governorship to convey that he is incompetent because he had no plan, only ideals.






Jerry Brown's ad is more effective because he compares the recent governorship of Schwarzenegger to Whitman's speeches and promises. Having the public feel that Whitman's strategy will drive California to the same place as the previous governor, is much worse than a man who was an okay governor without a plan.