Google Domination

Before, Google was a simple search engine, now it is much more than that. Other online companies are afraid because Google is merging with a diversity of online companies which has gotten the attention of Antitrust enforcement. They are questioning whether or not Google is acting legally with each merge and whether or not a boundary is being crossed.

Critics say Google will have too much control over searches for flights if it controls ITA. In recent months a number of companies have told regulators that Google - which says it wants to build its own flight-search offering - could manipulate the results from its search engine to give its travel service a higher ranking than its competitors'. They point to the fate of such companies as AOL's MapQuest, which shriveled in the face of Google Maps, which regularly lands at the top of Google searches.

Google makes a valid point that ITA is not the only technology that is being used, but at the same time, the technology can be manipulated and over-marketed so that the competition will be choked. This case can be directly compared with the economic dependencies of a single country. Let's say that Google does take over company after company. They control phone service, internet, travel sites, networking sites, technological manufacturing, and television. Having controlled all versions of media and most technological advances, what would happen if Google collapsed abruptly? The Antitrust Acts were put in so that things of this nature do not happen, but it seems the company is too complex to be put under the magnifying lens. Congratulations to Google stock holders, but I foresee a bad outcome if Google continues to merge out of control.